Press Release

Polaris Wireless Deploys Network Optimization Product for Wireless Carrier Market

Network optimization technology using location information allows wireless carriers to to proactively manage network performance to enhance consumer satisfaction
Download pdf version

SANTA CLARA, CA — December 17th, 2007 —

Polaris Wireless, the leader in high accuracy, softwarebased location systems, today announced the availability of its Network Optimization (NetOpt) product for the global wireless carrier market. NetOpt offers the industry’s most
accurate location-based network monitoring and software analysis tools for wireless networks. The product allows carriers to proactively location tag and analyze actual traffic from UMTS and GSM networks, in order to achieve optimum wireless performance and provide superior accuracy for revenue-generating location-based services (LBS).

The software-based NetOpt product uses geographical location tagged network traffic data
to provide information about call density and distribution, coverage holes, dropped calls,
handover failures and voice quality. The product provides analysis on root causes of call
disruption, such as interference or inappropriate network parameter settings. With this
information, carriers are able to proactively and quickly address network issues rather than
following the traditional model of dispatching network engineers into the field or relying on
customers to notify them, which can be a slow, inefficient and costly process. The graphical
displays generated by NetOpt give carriers the ability to efficiently allocate resources to
meet customer demand, providing a key competitive advantage and increased revenue
opportunity.

“As carriers are increasingly looking for ways to contain costs and increase ARPU with new
data services, our NetOpt product provides essential and focused insights into network
performance issues, enabling rapid and more accurate decision making. It builds on our
deep expertise of providing high accuracy location for E911 using a software only solution,”
said Manlio Allegra, CEO of Polaris Wireless.

The NetOpt product takes advantage of Polaris Wireless’ existing Wireless Location
Signatures (WLSTM) platform, which currently provides carriers the ability to run a host of
applications including E911 (enhanced 911), location-based services (LBS), as well as
network optimization. Specifically, the WLS platform provides increased levels of accuracy
mandated by the Federal Communications Commission (FCC) for E911 services, which
locates 100 percent of calls on 2G and 3G networks, and also enables location-based
services, such as ChildFinder, zone-based billing and mobile advertising. For example, the
detailed information NetOpt provides about call activity and location enables marketers to
deliver more relevant content to mobile phone subscribers. In this way, location-based

services can generate higher customer satisfaction and increased revenue through increased

data usage.

NetOpt is commercially available and more information can be found by visiting http://
www.polariswireless.com/products2.html#networkopti


About Polaris Wireless:
Polaris Wireless provides network-based software products for accurately determining the
location of mobile phones. We are committed to simplifying and improving the process of
locating mobile phones for carriers around the globe by serving as the price/performance
leader delivering accurate, reliable and flexible products to support a variety of applications.
In 2003 Polaris succeeded in creating and deploying the first and only software-based
location system that meets FCC E911 Phase II requirements. Polaris is backed by
California venture capital funds Draper Fisher Jurvetson of Menlo Park, Draper Richards
of San Francisco and Centre Palisades Ventures of Los Angeles. For more information about
Polaris Wireless and the FCC's wireless E911 Phase II requirements, please visit
http://www.polariswireless.com.

###

Polaris Wireless Location Signatures™ is a registered trademark of Polaris Wireless.
Polaris WLS™ is a trademark of Polaris Wireless.

 

LATEST NEWS

Insights into wireless privacy regulation

The Where Business

read more »

Polaris solution goes undercover to help track criminals overseas

Urgent Communications

read more »

What Lies Ahead for LBS

The Where Business

read more »

UPCOMING EVENTS

People Tracking and Location USA

Holiday Inn Mart Plaza, Chicago

June 22nd to June 23rd 2010

read more »