Location-Based Applications - Enterprise – a sure bet

Firece Wireless
May 12th, 2009

LBS apps are gaining traction in the enterprise space. And there is a compelling business case for these apps. Brent Iadorola, an analyst at Frost & Sullivan, said navigation services are easy to justify because there is a tangible return on investment (ROI). For example, enterprise LBS solutions can help increase job completion rates for workers in the field, can allow businesses to more efficiently route workers, and general can save time and money.

Software location technology firm Polaris Wireless is focused on the carrier, government and enterprise markets. Bhavin Shah, director of marketing and business development for Polaris, said that businesses that need to track their salesforce need to use high-accuracy solutions that complement GPS in order to provide detailed indoor locations. Hybrid location solutions are critical for the enterprise segment since it is a direct impact on efficiency and cost savings, he said.

"As the application set matures, and as awareness matures, location and effectiveness is critical," he said.

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